Target audience research (Teen Dramas)

Audiences

An individual or collective group of people who read or consume any media text. It is also a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium.

A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

Marketing departments of film studios have found new and creative ways, often unrelated to a film's content or quality, to attract audiences. Merchandising inspired by the film, such as action figures based on a film's characters or the licensing of film concepts to fast food chains, increases the public's awareness of a film. In addition, promotional tie-ins with television shows, radio stations, and magazines as well as popular-music sound-tracks (with accompanying music videos featuring scenes from the film) create a "buzz" around a particular film that can attract audiences who might otherwise not know about it. With the rising influence of the Internet and movie-related Web sites, audiences can learn about the type of reception a film is getting at test screenings or, in the case of smaller, independent films, on the festival circuit before it is even released in theaters.

Teen dramas Is a sub-genre of comedic television programs targeted towards preteens and teenagers. In general, these type of programs focus primarily on characters between 12 and 18 years of age and routinely feature characters involved in humorous situations (either realistic or fantasy in style, depending on the program's plotline), and often focus on the characters' family and social lives. The primary plot of each episode often involves the lead character(s) that the program centers on, while secondary plotlines often focus on the character (s') parents, siblings (assuming the main character has any and they are not one of the leads) or friends – although the secondary characters may also or instead be involved in the episode's main plot.